Gen Z is changing everything. This generation is blurring the lines between content and commerce. Entertainment and education. Members of Gen Z are passionate about creating a fairer society. They are radically reshaping the media landscape.
And they are going to have a big say in who the next US President will be.
But their voting activity in the upcoming election will depend on how well-informed they are. Social media will play a bigger role in this election than ever before. And Gen Z is relying on it.
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Brands have an important role to play. They can connect Gen Z with the content, context, and insight they need - growing meaningful relationships with consumers in the process.
Download below The News Movement’s latest report to find out how brands can support Gen Z through this election year.
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